Current Focus:
Lisa Dancsok is Senior Vice President of Marketing and Communications of the Michigan Economic Development Corporation (MEDC). In her current role, she is responsible for the corporate marketing and communications functions, including advertising, events, business marketing research, entrepreneur strategy and Web development/graphics. Dancsok also is responsible for Travel Michigan, the State's tourism office and marketing entity. The MEDC is engaged in promoting the overall message for economic development and tourism for the State of Michigan.  Within this responsibility, advertising campaigns and marketing strategies are being implemented to position the State for aggressive economic diversification and increased tourism spending. Overall internal and external communications is the priority of the departments within the scope of responsibility for this division including the implementation of effective websites and use of social media.
 
Professional Background:
Prior to joining the MEDC, Dancsok worked at Blue Cross and Blue Shield of Michigan most recently as the Vice President for Ford, Visteon and Severstal accounts where she directed all facets of divisional management. She managed a staff of thirty who developed, implemented and produced results for the business segment representing $75 million in revenues and a direct budget of $2.6 million. Prior to this position, she was Chief of Staff, Corporate Administration, where she reported directly to the Chief Operating Officer. In this capacity, she managed the internal management consulting group and developed and implemented the annual operating plan for four years. Dancsok also worked in the finance and subsidiary operations in various capacities.
 
Dancsok is a member of the MSU Executive Management Business Administration Alumni Club, MSU Alumni Club, National Management Association, Detroit Economic Club, Inforum and the NAACP.
  
Education:
Dancsok received her Executive MBA from the Eli Broad Graduate Program at Michigan State University and holds a Bachelor of Arts in Advertising from Michigan State University.